Ads proliferate across St. Louis as hospitals push services, name-recognition (St. Louis Dispatch)

November 20, 2012 – Television ads that promote a health system’s cancer treatments. Radio spots that proclaim the virtues of bariatric surgery. Sponsored links found with Web engine searches. All these messages are aimed at capturing your future health care dollars. The St. Louis area is a booming health care market, and health systems and hospitals are using marketing and advertising dollars to compete for patients and promote their brands and niches, from maternity to stroke care. But some health care experts question whether hospitals should spend so much money on promotion and advertising, especially the nonprofit health systems that pour tax-exempt funds into these campaigns.

Link to Full Article:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s