Networking helps spread Mayo brand (Star Tribune)

November 17, 2012 – Over the years, the Mayo Clinic has built a reputation by drawing presidents, princes and ordinary citizens to its world-class facilities. These days, the hospital system is using technology to do just the opposite — help more patients benefit from Mayo’s medical expertise without the expense and disruption of travel. The Rochester-based hospital system has spent the past year forming alliances with a select group of hospitals, an arrangement that gives doctors online access to Mayo’s clinicians as well as a way to promote a partnership with one of the world’s premier medical brands. “It’s key that Mayo Clinic remain relevant,” said Dr. David Hayes, medical director of the Mayo Clinic Care Network, which now has 11 affiliates. “We’re trying to have the types of connections in places that we think might be valuable down the road.”

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